12/6/2023 0 Comments Adobe design examples![]() ![]() Look for on-brand images that fit with your brand identity as well as the overall color scheme of your email. Include descriptive alt text in case images break or your reader is using a program for people with visual impairment.Īnimated GIFs can add extra spice to your messaging, but keep in mind that too much movement can create loading issues or be distracting. Images for emails rarely need to be wider than 800 pixels. Use web-optimized images that load quickly. This will ensure that your content doesn’t feel crowded or overwhelming and helps emphasize important elements. Text should be broken down into larger headlines and grouped with small digestible chunks.ĭon’t neglect white space, or areas that are empty except for a simple background color. Use designs that a developer can build and modify with HTML to carefully curate content, so it shows up well on multiple email platforms. Your audience is likely pressed for time, so make sure that your emails are clear, concise, and easy to read from a design standpoint. This allows you to create a content hierarchy with opportunities for clever calls to action, to boost customer engagement. There are also hybrid layouts that more resemble a blog post or other piece of content, with a featured story on top, leading into a multi-column layout at the bottom. Separating content into two to three columns arranges it in a logical, grid-like structure. Many email campaigns use a multi-column layout. With good design, you can streamline your message to increase click-through rates and inspire action.Ī great place to start your email design is by tapping into current design trends to find inspiration. Strategically structured email content makes it clear to the reader what you want them to do. Explore some best practices for both, along with good examples and tools that you can use to improve your overall email strategy.Īlmost 40 percent of emails are viewed for about eight seconds or fewer, so it’s essential to make it quick and easy for readers to see what’s important about your message. Emails need a compelling harmony of copy, design, and must-click CTAs. Email is an important way to communicate with an audience and it’s crucial to get the design right. ![]()
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